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Services for Winery Partners

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Maxime Auger, National ICT Manager


Trialto is all about “wine people”, working for “wine people”. We are driven to maximize the potential for our wines in Canada. We strive to deliver on the commitments we make to our winery partners. Building brand equity is our passion and telling the stories of our wineries is a pleasure, not a task. Becoming an extension for our suppliers helps build the foundation for winning relationships. Our team of experienced market experts anticipates the needs ofour wineries and delivers the tools to ensure success. Brand plans, forecasts and promotional programs are at the core of marketing support. Collaborative planning with suppliers ensures that everyone on the Trialto team has a clear picture of the vision and strategy for our producer’s wines.
Trialto is active in supporting Canadian wine media and ensuring our brands are top of mind with this important and influential group. We participate in important wine events from coast to coast and develop and host thematic events to suit the needs of our brands and channel partners.
Our sales team is stacked with the most WSET and ISG certified managers and representatives of any agency team inCanada. We have strong working relationships with the liquor control boards across Canada. Trialto sales teams service top on-premise and retail chains and often develop account specific programs and events to build the business of our brands and channel partners. We have a customer base of over 5,000 accounts and service over 1,000 of these accounts with the highest level of frequency and attention. Traveling to wine country and hosting training for our staff is core to the development of our people. We also take pride in organizing visits to wineries for our customers, press and other influencers.
The Trialto Liquor Regulations and Inventory team works closely with liquor boards, our wineries, and our Trialto Sales and Marketing teams. We have over 100 years of combined experience on our team when it comes to getting wines from the winery to our customer’s shelves and wine cellars. These unsung heroes are experts in logistics as well as liquor board regulations and compliance. It is our mandate to make it easy for our suppliers to do business in Canada.
Providing an exceptional level of service to our winery partners is not only a competitive advantage for Trialto, it fuels our sense of personal pride in all that we do. Striking the balance between wine passion and wine business is evident in everyday life on the Trialto team.